خبراء السمعة
تحدث مع خبير اليوم
تواصل معنا
جميع الحقول التي تم وضع علامة * عليها مطلوبة
تواصل معنا
جميع الحقول التي تم وضع علامة * عليها مطلوبة
خبراء السمعة
تواصل معنا
جميع الحقول التي تم وضع علامة * عليها مطلوبة
تواصل معنا
جميع الحقول التي تم وضع علامة * عليها مطلوبة
Igniyte research cited by The Times
The Times ran a piece on how businesses can turn negative online comments to their advantage. The Times cited Igniyte research showing that, last year, malicious online comments were a major problem for over half of businesses.
However, bad publicity can actually be used as a marketing tool. The article looked at Stockport’s Nook Neighborhood Café (which has experienced negative reviews online but has a 4.5 star TripAdvisor rating) as a case study.
The message was clear: with a little creativity, firms can turn a negative into a positive, developing winning online marketing strategies.