Suppressing Negative Content Online

He was feeling the pressure after some negative conversations about him appeared online, with further risk of negative publicity threatening to affect company share prices.

The negatives couldn’t be challenged or removed and so required a strategy for suppressing negative online content.

We conducted an online reputation audit to identify all sources of negative commentary and sentiment. The team developed and delivered a proactive and reactive ongoing PR, content and social media plan, which included thought leadership comment appropriate to all audiences.

Our solution also involved auditing and SEO across all online profiles to create a unified and consistent online presence.

The CEO now has a consistent online presence and positive platform for ongoing PR and comment to improve his reputation. We have suppressed all of the negative conversations that had the potential to harm both the CEO and his company.