Fiona Broomfield is a content strategist and award-winning business writer. She creates impact-driven digital content and review strategies, conducts local and global reputation reviews, and manages Igniyte’s content team.
With 16 years’ experience in corporate communications, she is passionate about the power of words in shaping, changing and influencing opinion and behaviour. She is an experienced audience researcher, having previously conducted internal and stakeholder engagement projects for Carlsberg, CEVA and Southeastern Railway, to inform organisational Communication Strategies and delivery. Her expertise also includes reputation reviews, channel reviews, client relations, key account management, PR, business development, journalism, editing, and online reputation management.
Fiona is an NCTJ and NCE qualified Senior Newspaper Journalist who began her career on a local paper before writing for tabloids, broadsheets and women’s magazines. In 2002, she moved into corporate communications where she’s held senior content roles and created multiple award-winning communications for clients in a wide range of sectors including FMCG, retail, automotive, public transport, communications, engineering, legal, leisure, health, care and utilities.
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