The surprising power of online reviews – Igniyte publishes eBook of global facts and stats to help empower business owners
In our new eBook titled ‘21 Essential Review Facts and Stats You Need to Know’, we’re shining a light on the impact that reviews – whether those are positive or negative – have on purchases, and the results are staggering.
Key global facts and stats from the eBook include:
- 90% of people take the time to read reviews, before visiting a business – and first impressions count.
- 94% of people have avoided a business because of a bad review – which is a huge lost audience.
- Companies risk losing 22% of business when potential customers find 1 negative article on the first page of their search results. This rises to losing 70% of potential customers with 4 or more negatives
- Businesses that reply to reviews at least 25% of the time have an average of 35% more revenue – it pays to show customers you’re listening.
The advice from the experts at Igniyte is that businesses take control by managing their online reviews. By having a solid review management strategy that enables them to collect genuine positive reviews and handle negatives in the right way – to improve customer experience and reduce negative impact.
You can download this eBook for the 21 Essential Review Facts and Stats You Need to Know.
For more facts and stats about the importance of reviews, with sector insights, read this blogpost:
30 essential online review facts and stats
An experienced digital PR, marketing and social media marketing strategist, Claire leads PR strategy and delivery at Igniyte across multiple countries and sectors.
With 16 years’ experience in marketing, communications and PR, she seamlessly directs all elements of B2B and B2C online PR to gain high-ranking positive coverage for our clients in regional, national, international and specialist online media – and she helps ensure that any risks are managed and mitigated.