Removing defamatory content online: retail health service brand

Background

An online activist and online troll had published defamatory content about a retail health service brand. The content was appearing on a blog and Facebook page – ranking on Page 1 of a Google search for the business – and it was losing millions of online transactions as a result.

Solution

We contacted Facebook (Dublin) with a take down request. The Facebook page was then removed in its entirety.

A spam report was sent for the blog to devalue its listing. We then optimised the company’s existing online assets and created new online profiles where required to promote the business.

Results

As well as removing the defamatory social account and blog, we created and promoted relevant content in the form of news, articles and blogposts which worked to replace negative listings in the search results.

We promoted the company’s existing websites and online profiles, which worked to rebuild their online reputation, improving online conversions, their profile and transactions.

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Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

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Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP

0203 542 8686

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

0203 542 8686

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