Property sector: Reaching international markets


A Hong Kong-based commercial property group wanted to build more credibility in new locations where it was looking to invest.


Igniyte analysed the target international markets and planned social media and PR campaigns to reach the desired audiences.

We also designed, optimised and promoted a new website, blog and online profiles. The content for the blog was created as thought-leadership – rich high-value content and industry-specific. Press articles were shared across local news wires and we also worked on profile-raising for a key executive of the company through working with him on fresh and relevant content on his personal blog.


This work helped to build the reputation of the company in the target markets, providing both the business and the key executive with the credibility and authority they needed to secure new business.

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