Negative online content can rank highly in search results and damage your online reputation. The last thing businesses and individuals want is to be associated with anything negative, and we can help.
This client came to Igniyte for help with managing their search results in Google. They wanted to rank higher for positive and lucrative search terms. The business was also facing unfair comments online, primarily relating to the nature of their business – debt collection.
The company was facing poor Google search results. Out of 20 total links available for their key search term, on Pages 1 and 2, 11 were to negative reviews and forum posts. This was having a damaging impact and they were losing business opportunities.
We created, optimised and promoted a new website and professional online profiles for the business which rank on Page 1. We also promoted industry e-guides, working on targeted PR and initiating successful Google removal requests for defamatory and unsubstantiated comments.
Our targeted PR secured high profile press articles, including coverage in The Times, Guardian, Yahoo Finance and Reuters.
We removed several defamatory online comments about the company, and our work on promoting positive content is raising their profile across the relevant digital channels to reach their potential customers.
An Igniyte Online Reputation Audit is the first step towards improving your business or brand reputation. It will help you to understand your current online reputation, evaluate how effective your activity is, key industry influencers and we will make recommendations for improving your online reputation.
Speak with Simon our online reputation management expert, in complete confidence.