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Promoting positive content: Financial services sector

Background

This client came to Igniyte for help with managing their search results in Google. They wanted to rank higher for positive and lucrative search terms. The business was also facing unfair comments online, primarily relating to the nature of their business – debt collection.

Solution

The company was facing poor Google search results. Out of 20 total links available for their key search term, on Pages 1 and 2, 11 were to negative reviews and forum posts. This was having a damaging impact and they were losing business opportunities.

We created, optimised and promoted a new website and professional online profiles for the business which rank on Page 1. We also promoted industry e-guides, working on targeted PR and initiating successful Google removal requests for defamatory and unsubstantiated comments.

Results

Our targeted PR secured high profile press articles, including coverage in The Times, Guardian, Yahoo Finance and Reuters.

We removed several defamatory online comments about the company, and our work on promoting positive content is raising their profile across the relevant digital channels to reach their potential customers.

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