Positive PR Strategy

We provided a full marketing and positive PR strategy and service to a luxury hotel in France. The owners approached Igniyte to help them increase their online visibility through positive PR and social engagement so they could dominate Google search results and promote their products and services.

Strategy and activity included:

• Increasing traffic to the hotel’s main websites – and site links – to increase influence and domain authority
• Increasing social media followers and paid social media campaigns – sharing offers and blog content to increase engagement
• Auditing and optimising existing digital profiles and a blog
• Creating and distributing new and regular content
• Organising a full press trip and securing high-ranking press coverage from travel journalists in the UK

The activity increased site traffic, links and website influence and domain authority. We gained 118 new outbound links. The PR coverage included high-ranking online articles in 3 UK travel journals – the target audience the client wanted to engage and influence. Social media engagement also increased, as did the social followers. More information, publicity and visibility raised the hotel’s profile online and we enabled it to take full control of search results.