Why does reputation matter?
Your reputation is one of your most important assets. A positive reputation will open up new opportunities – a new job or even a promotion.
Your personal reputation can make the difference between securing that new job or face blacklisting. A good reputation matters.
So, what you want people to see when they ‘Google’ you is a search results page filled with links that show you in the best possible light. That will reflect who you are and what you do.
- Google controls as much as 92% of all search engine traffic.
- The first page of a Google search for your name attracts 95% of traffic from an average search.
- 90% of people only look at the first page of search engine results to form their impression.
Try it yourself, Google your name, and see what comes up in the search results. Focus on that first page of results, which is the online equivalent of the front page of a national newspaper – aka your ‘headlines’.
Do you like what you see? Would you hire you? Would you trust you? Does it really reflect who you are now? Or, is the past interfering with your future?
When people think of personal reputation management, they instantly that it’s for celebrities or politicians. But, everyone has a reputation. And that matters.
Issues can stick around for a long time on social media sites and can cause ongoing problems. It’s not just celebrities that need management. Everyone needs to pay attention to what is being said about them online.
Speak with Simon our online reputation management expert, in complete confidence.
What’s the benefit of personal reputation management?
A strong personal reputation management strategy online will paint you in the best possible light. You will attract the best opportunities, and be protected from the negative press – reducing the risk of a personal crisis.
Online reputation management works to counter negative material and promote positive material. From the press, social media, and profiles to images, videos, and creating content that positions you as an expert in your field.
No one will become successful without reputation management. So, you need to start managing it.
- Take control. Your personal brand is like creating a business brand. Ask yourself – what is your product and who is your target customer? Once you have answered these questions, you’re beginning to define your personal brand.
Or if you’re like a lot of our other clients, we build your personal and professional reputation from scratch.
What’s the impact of search results on personal reputation?
Negative results are a huge worry for individuals. But visible positive search results on page 1, influence perception, trust and opportunities. Which is why it pays to look after your online reputation.
- Executives say that, on average, 49% of the company’s reputation is attributable to its CEO’s reputation.
Social recruiting is growing fast and all companies are using them in one form or another.
- 95% of recruiters use LinkedIn to find candidates.
- Plus, 84% of businesses are using social media to hire new employees.
- It’s also worth knowing that 70% of employers are using social media to screen potential candidates. And 57% of employers are less likely to interview you if they can’t find you online.
If employers see something they don’t like it can have an influence on their decision. 54% of employers are deciding not to hire you based on your social media profiles.
Search engines, such as Google, Bing and others, don’t care about your reputation. They filter search results based on what’s relevant and popular. So if bad press or past social media posts are coming back to haunt you, online reputation management is especially relevant.
Take control of your reputation – now
Taking control of what people see when they search for you online enables you to control the narrative. It also protects you from any unwanted or outdated negative content online. How? The positive profiles, content, images and videos make it harder for negatives to rank in the first few pages of Google.
Our approach to online reputation management is bespoke rather than automated it is adaptable. It will adapt to the changes in Google’s algorithms and will stand the test of time.
Contact our experts to find out how we can help you repair, build, or maintain a positive online reputation.