As business magnate Warren Buffet stated: "It takes 20 years to build a reputation and five minutes to ruin it."
In today's 24/7 online world, it's arguable as to whether it takes as long as 20 years to build a brand's reputation or to shape public perception, but it's absolutely true that reputation management is an ongoing challenge for any public figure, local business or brand online and off.
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The importance of online reputation management
The Internet, and more specifically what people say about you online, is perhaps the single biggest influence on the success of you, your business and brand.
New customers browsing Google for services will take notice of what people are saying about you and your brand.
This remains true for businesses of all sizes and across every industry sector in the world.
When people Google your name, what they see in the results collectively influences their perception of you. In other words, the perception of strangers browsing the Internet is your online reputation.
Managing your reputation is about taking control of the bigger picture.