Online reputation management is essential. What people see when they search for you online and what others are saying about you are the biggest influence on your success. This is true for businesses and brands of all sizes and sectors around the world. It also affects you personally and professionally.
Online reputation management works to counter or eliminate negative material online and promote the positive. The aim is to show you in the best possible light in search results.
Online Reputation Management – the benefits
- Credibility – positive links, comments and high visibility makes you credible with customers, stakeholders, workers, influencers and peers.
- Trust – people trust businesses, brands and people with a good reputation
- Profit – companies with higher star-ratings, reviews and positive content and PR get more business
- Talent – brands with a positive reputation attract and retain top talent
Search engines, such as Google, Bing and others don’t filter results based on what’s negative and positive. They filter on relevance and popularity.
Which is why online reputation management is especially relevant. Taking control of your online presence enables you to present the best possible image of your business to the online community. As an individual you’ll also control what people see when they search for you, and help prospective customers notice you before your competitors. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.
Because our approach to online reputation management is organic, not automated, the reputation strategies we create for you last as Google’s algorithms change over time.
Why online reputation management matters – businesses and brands
The more search engine results you ‘own’ on the first two pages of an online search the better. This enables you to control what people see. As well as your website, you want them to see positive reviews, social media, profiles and PR. A study conducted by Chitika reveals that the first page of a Google search for your firm’s name attracts 91.5% of traffic from an average search. Credibility, trust, profit and attracting talent are all linked to your search results.
Why it matters – personally and professionally
People search people, whether they’re looking for a potential new hire or want to know more before choosing to do business with you. They’ll check out your social media and professional profiles and notice if you’ve been in the news. What people see in the first 2 pages of an online search is what forms their opinion of you. Google yourself, do you like what you see? It is true and fair?
Online search facts and stats
- Google controls 77.98% of search engine traffic
- Each search engine has its own unique algorithm that determines your relevancy, authority, and ultimately, your ranking for a given search query.
- A study conducted by Chitika reveals that the first page of a Google search for your firm’s name attracts 91.5% of traffic from an average search.
- 90% of the whole word population only look at the first page of search engine results to form their impression.
- The 2017 Edelman Trust Barometer shows that 64% of people trust online search engines the most when conducting research on a business.
- 90% of people read online reviews before visiting a business.
- 84% trust reviews as much as a personal recommendation.
- 70% of consumers surveyed for a Weber Shandwick report state that they would avoid buying a product if they don’t like the company behind it
- CEO reputation is an invaluable corporate asset, with executives commenting that on average, 49% of the reputation of their company was attributable to their CEO’s reputation.
- Businesses risk losing 22% of business when potential customers find 1 negative article on the first page of their search results and 70% of potential customers with 4 or more negative articles.
- 51% of businesses say their company has been affected by unsubstantiated online reviews or targeted by trolls in the last year.
- 75% of businesses quizzed in Igniyte’s Business of Reviews Report conducted by OnePoll say online reviews, comments and forum posts are important to the financial and reputational status of their business.
- 1 in 5 companies surveyed by Igniyte are unhappy with the way they’re portrayed on their Google page 1.
- Wikipedia ranks on the front page for more than 50% of all keywords.
- Social recruiting is fast growing and virtually all companies are employing social recruiting in one form or another.
- Most social recruiting is done via LinkedIn, with a 2016 social recruiting survey showing that 92% of recruiters globally either plan to introduce or already use social methods for recruiting.
- 93% of recruiters state that LinkedIn is the most popular in-house digital recruitment platform.
- 73% of companies successfully hire people via social media.
- Distributing good content just as important as removing the negative – you have to create and share quality content to capture customer attention and keep your image positive and relevant.
How it works
Our graphics show how the process works for businesses and individuals.