A global wealth company’s reputation was being badly affected by a number of negative blogs and reviews online. The company’s investors and stakeholders were wavering and employees were demotivated. They needed online crisis management and came to us for help.
Igniyte worked with the organization’s senior management team to create a strategy for success. We immediately set about challenging defamatory articles and on work to suppress those that couldn’t be challenged or removed. We successfully removed 4 out of 12 negative and high-ranking defamatory blogs. These had mentioned both company and employees and they ranked highly in multiple regions, including the UAE and Europe. We suppressed the remaining 8 negatives with an intense period of content and PR generation and syndication.
We also conducted an in-depth review of all owned company channels and online content. Our experts repurposed and optimized everything to reflect current messaging and restate and engage people with the company’s values.
New content creation included thought leadership articles, expat surveys and resulting press releases, which examined global financial habits. We also created PR and optimized video content to promote new and existing employee initiatives across the company’s global sales force.
And we provided the business with an online review management strategy. This is enabling the business to better manage and respond to reviews on Trustpilot and Glassdoor.
This online crisis management activity and the subsequent positive reputation build was conducted over 14 months. During that time, we increased ownership and control of search results, including removing and suppressing the negative and defamatory blogs.
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