Managing Online Reviews and Conversations

Review sites are one of the most influential and authoritative research tools online.

We help companies around the world to harness the power of online reviews, implement positive review strategies and manage conversations about their businesses online.

The importance of review websites

It’s estimated over 65 million comments and opinions are posted every month to review websites or forums. While 68% of consumers have more trust in businesses when customer feedback is positive, businesses with 1 or 2 star reviews typically fail to convert almost 90% of prospective customers.

High ranking review websites have enormous power to impact on your company profitability, as more consumers use customer feedback websites to express everything from great experiences to dissatisfaction with brands.

What can I do about negative reviews?

Igniyte can help. Our team of experts can search and collect any negative content found on relevant and influential review websites. We can then advise on best practice review management and identify any legal breaches.

Igniyte can help with:

  • Challenging reviews
  • Developing a long-term review and forum management plan and response strategy to help protect you against unfair posts, while also promoting positive feedback and improving ranking
  • Challenging negative content (including legal options)
  • Maximising positive content
  • Best practice for dealing with sites such as Yelp Reviews, TripAdvisor, Review Centre, Trustpilot and Glassdoor
  • Ongoing monitoring and reporting

Igniyte and Trustpilot

Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers. Our partnership can help you to:

  • Build your online reputation
  • Increase conversion
  • Drive traffic
  • Improve service
  • Save time and effort with automated tools to collect reviews from your customers
  • Use your reviews as online word-of-mouth, creating customer confidence in your brand
  • Boost your search engine rankings, seller ratings, and online presence with Trustpilot reviews
  • Respond to reviews, rescue unhappy customers, and improve your business with insights from review analytics.

Plus, through our partnership, new and existing Igniyte clients get preferential rates. If you want to know more about how we can help you build brand trust, customer confidence, search engine rankings and online presence through our Trustpilot partnership, email [email protected] or call us on 0203 542 8686.

*Nielsen’s Global Survey of trust, Q1 2013

Get in Touch

Speak with Fiona our online reputation management expert, in complete confidence.

  • This field is for validation purposes and should be left unchanged.

You Might Also Be Interested In

Monitoring Online Reputation

Monitor your company, brand, competitors, suppliers, employees and mentions to understand how to build a positive and lasting online reputation

Find out more

Online Reputation Strategy

A bespoke month-by-month plan to improve your business, brand or professional online reputation

Find out more

Online Reputation Audit – for Businesses and Brands

An Igniyte Online Reputation Audit is the first step towards improving your business or brand reputation. It will help you to understand your current online reputation, evaluate how effective your activity is, key industry influencers and we will make recommendations for improving your online reputation.

Find out more

Repairing Your Company Reputation

Your reputation impacts all areas of your business, so it’s important to work with an experienced team who can help you.

Find out more

Related Case Studies

5 star reviews – building brand awareness, trust and credibility

Helping a UK-wide business start-up to build brand awareness, trust, credibility and establish a positive online reputation.

  • Growing online voice and client advocacy
  • Promoting trust and credibility
  • Trustpilot profile ranking 4th in Google Page 1
  • TrustScore of 8.7

Food & Drink sector: International promotion

Promoting a food service company and building brand awareness in a new overseas market

  • Researching market and competitor activity
  • Targeted PR
  • Establishing relevant search terms
  • Positive review and customer response strategy
  • Promoting new and existing digital assets
  • Establishing the business as an authority in their sector
  • Preventing and managing any negative comments

Removing defamatory content online: retail health service brand

Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions

  • Successful Facebook (Dublin) page take down
  • Optimising assets and promoting the business
  • Removing defamatory blog
  • Creating news, articles and blogposts to replace negative listings
  • Rebuilding the company’s online reputation
  • Improving online conversions and transactions

Travel sector: Improving customer communications

Improving global customer communications, profile raising in new international markets and review management strategies

  • Full reputation audit
  • Designing and promoting a new website
  •  Localised PR campaigns
  • Monitoring brand sentiment
  • Positive review strategy and customer response process
  • Improving customer communications globally
  • Profile-raising in new overseas markets

Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP

0203 542 8686

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

0203 542 8686

Sign up to our newsletter

Receive the latest Online Reputation Management news, research, e-guides, infographics and events