Managing Online Reviews and Conversations

Review sites are one of the most influential and authoritative research tools online.

We help companies around the world to harness the power of online reviews, implement positive review strategies and manage conversations about their businesses online.

The importance of review websites

It’s estimated over 65 million comments and opinions are posted every month to review websites or forums. While 68% of consumers have more trust in businesses when customer feedback is positive, businesses with 1 or 2 star reviews typically fail to convert almost 90% of prospective customers.

High ranking review websites have enormous power to impact on your company profitability, as more consumers use customer feedback websites to express everything from great experiences to dissatisfaction with brands.

What can I do about negative reviews?

Igniyte can help. Our team of experts can search and collect any negative content found on relevant and influential review websites. We can then advise on best practice review management and identify any legal breaches.

Igniyte can help with:

  • Challenging reviews
  • Developing a long-term review and forum management plan and response strategy to help protect you against unfair posts, while also promoting positive feedback and improving ranking
  • Challenging negative content (including legal options)
  • Maximising positive content
  • Best practice for dealing with sites such as Yelp Reviews, TripAdvisor, Review Centre, Trustpilot and Glassdoor
  • Ongoing monitoring and reporting

Igniyte and Trustpilot

Igniyte has partnered with Trustpilot, one of the world’s largest online review communities, to help build trust between businesses and consumers. Our partnership can help you to:

  • Build your online reputation
  • Increase conversion
  • Drive traffic
  • Improve service
  • Save time and effort with automated tools to collect reviews from your customers
  • Use your reviews as online word-of-mouth, creating customer confidence in your brand
  • Boost your search engine rankings, seller ratings, and online presence with Trustpilot reviews
  • Respond to reviews, rescue unhappy customers, and improve your business with insights from review analytics.

Trustpilot is the strongest review platform for SEO. Plus, through our partnership, new and existing Igniyte clients get preferential rates. If you want to know more about how we can help you build brand trust, customer confidence, search engine rankings and online presence through our Trustpilot partnership, email [email protected] or call us on 0203 542 8686.

*Nielsen’s Global Survey of trust, Q1 2013

Get in Touch

Speak with Fiona our online reputation management expert, in complete confidence.

  • Please supply us with as much information as possible such as search terms used on Google and links to investigate.

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Related Case Studies

5 star reviews – building brand awareness, trust and credibility

Helping a business start-up to build brand awareness, trust, credibility and establish a positive online reputation.

  • Growing online voice and client advocacy
  • Promoting trust and credibility
  • Trustpilot profile ranking 4th in Google Page 1
  • TrustScore of 8.7

Food & Drink sector: International promotion

Promoting a food service company and building brand awareness in a new overseas market

  • Researching market and competitor activity
  • Targeted PR
  • Establishing relevant search terms
  • Positive review and customer response strategy
  • Promoting new and existing digital assets
  • Establishing the business as an authority in their sector
  • Preventing and managing any negative comments

Removing defamatory content online: retail health service brand

Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions

  • Successful Facebook (Dublin) page take down
  • Optimising assets and promoting the business
  • Removing defamatory blog
  • Creating news, articles and blogposts to replace negative listings
  • Rebuilding the company’s online reputation
  • Improving online conversions and transactions

Travel sector: Improving customer communications

Improving global customer communications, profile raising in new international markets and review management strategies

  • Full reputation audit
  • Designing and promoting a new website
  •  Localised PR campaigns
  • Monitoring brand sentiment
  • Positive review strategy and customer response process
  • Improving customer communications globally
  • Profile-raising in new overseas markets

Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte New York

Suite 903
576 Fifth Avenue
New York
NY 10036

+1 800 613 1080

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