Did you know that one in four marketing and advertising firms does not have a crisis communication plan in place? PR Week reports the findings from our research, revealing just how unprepared certain sectors are should a crisis hit.
We conducted research into eight different sectors and spoke to over 500 managers to gain an insight into crisis communication plans and how, if at all, companies are implementing them.
Our research finds that, overall 17% of managers say they don’t have a crisis comms strategy in place within their company.
This is dissected further when looking into the individual sectors. The travel, transport & leisure and property sectors are the least prepared, with 26% of firms within these industries without a crisis communication plan.
The most prepared sector is manufacturing and production, with an impressive 94% ensuring that a plan is in place and ready to be implemented if needed.
Your reputation is one of the most valuable assets you have, whether it’s as an individual person or as a company, so ensuring you are fully prepared to handle any issues should a crisis hit is crucial.