Igniyte’s Simon Wadsworth talks to digitaltrends.com about how our online personas are being treated as next generation credit scores.
The article discusses how the recent ongoing Facebook saga involving potential user data abuse underlines the ways our online personas are curated, collected and monetized. Increasingly, it says, they will be “treated as next-generation credit scores, not only able to keep tabs on our financial respectability but also manner of other metrics by which we can be considered quality citizens”.While we’re still getting to grips with the way that our digital identities are changing, studies suggest that social media profiles can be used to predict our employment success.
Online personas – the next generation credit card
Igniyte’s Simon Wadsworth says: “I think the CV of now and the future moves from a paper one we send out to how we look when Googled. We know that’s the first port of call for employers. Looking your best online will be a major factor when anyone is looking to go into higher education, get a job, or even buy a house.
“I think also there is an issue if a person can’t be found online in any way – so a happy medium is required. Not being discoverable online could mean that a person has something to hide. More mundanely, but crucially, it might also simply leave a person out in the digital cold. “For the generation going to college and getting jobs, it suggests not being very digitally savvy if they have no presence online.”
The problematic nature of digital identities will only become more complex as we continue to live increasingly online, the article states. You can read the full article here
An experienced digital PR, marketing and social media marketing strategist, Claire leads PR strategy and delivery at Igniyte across multiple countries and sectors.
With 16 years’ experience in marketing, communications and PR, she seamlessly directs all elements of B2B and B2C online PR to gain high-ranking positive coverage for our clients in regional, national, international and specialist online media – and she helps ensure that any risks are managed and mitigated.