In June 2021, Igniyte’s Managing Director, Simon Wadsworth spoke to ChinaDaily.com regarding Igniyte’s research study that found 39% of businesses say had been directly affected by fake reviews on platforms such as Google, Trustpilot, Trip Advisor, and Reviews.co.uk during 2021.
He discusses our latest research which showed 68% of businesses in the United Kingdom are worried about getting fake reviews. Simon went on to say,
“Your reputational crisis will likely begin online. Negative reviews and social media comments are a greater threat to your reputation than employee conduct, faulty products, or poor pricing strategies are. Taking control of conversations that are happening online – and taking complaints offline where possible – is my biggest piece of advice. You must care about your brand’s reputation because prospective customers certainly will.”
You can read the full article Fake reviews ‘a problem’ for businesses, brands on ChinaDaily.com.
If you are concerned about negative customer reviews, please get in touch with us today.