Online consumer reviews are becoming increasingly important for businesses. Fresh Business Thinking draws upon an Igniyte-commissioned study to illustrate this point.

Nearly a third of firms we polled devoted £20,000 on average to dealing with negative online feedback per year, with nearly a fifth investing around £30,000.

In this digital world, Fresh Business Thinking concluded that the reputational cost of failing to deal with bad online feedback can be too much for some businesses to bear.

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