Online business resource Fresh Business Thinking covers Igniyte’s research into how prepared UK companies are in the event of a PR crisis. The article outlines the key findings from our research.

Here at Igniyte we, commissioned research into the views of over 500 managers within eight different sectors to discover whether UK companies are prepared to handle a PR crisis should one strike.

Our research finds that 17% of managers say that a crisis management plan is not in place within their company, whilst 24% of managers say although their company has a crisis strategy, it’s not fully understood.

At the other end of the spectrum, more than one in five (20%) say that their company has a crisis management plan that all employees are aware of.

A sector breakdown highlights managers within the public sector as the least confident in their company’s ability to prevent a PR crisis. 16% of managers within the sector admit they are not well prepared for a PR crisis.

With regards to dealing with a PR crisis, we find that holding a well-structured crisis management plan – which can be easily implemented – is the most effective way to handle communications problems. Consistency is something that needs to be applied throughout in addition to ensuring all staff are aware of the company’s strategy.

Take a look at our blog here for some more statistics and information surrounding our research.

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