Corporate communications and stakeholder relations publication, Communicate Magazine features research from our Protecting Company & Executive Reputation Guide. Communicate Magazine focuses on the statistics surrounding where a PR crisis is most likely to come from.
With 40% of managers believing that a PR crisis is most likely to come from higher management teams, and a further 30% saying their CEO’s reputation puts the company at risk of a PR crisis, it is clear that firms need a structured crisis management plan.
Igniyte Director Simon Wadsworth outlines just how easy it is to fall into a PR crisis and how the effects can be harmful and long-lasting. For example, simple actions (such as a key executive posting an ill-judged tweet) can throw an entire company into disrepute.
By monitoring any online discussions about you, your staff and your company, you can respond – solving any issues quickly and limiting any potential damage.
To download more of our guides and read the full report click here.