Roz Sheldon, Managing Director and reputation expert at Igniyte, recently shared her insights in a Bored Panda article exploring how public perception shifts when celebrities face scandals. The piece discusses high-profile examples of reputational damage and public criticism. Roz highlighted the importance of transparency, accountability, and proactive reputation management to mitigate long-term harm. She emphasized that swift, honest communication is crucial for public figures navigating backlash, especially in today’s digital age.
Read the full article on Bored Panda: Celebrities People Lost Respect For.
Managing Director at Igniyte – The Reputation Experts
Roz is an industry spokesperson on all areas of online reputation management and our resident digital media expert. She regularly writes about reputation management research, online reputation risk and industry best practice.
