Impact and Results

We work hard to ensure you get the best impact and results from online reputation management.

Igniyte uses technology, online reputation techniques, tools, SEO and industry best practices to push down negative, inaccurate information in search engine results. And we promote accurate and positive information and conversations.

We also continuously monitor and measure the success of your reputation.

Online reputation management starts with auditing your current reputation, to get a benchmark to measure progress against. Progress is then tracked weekly and we adapt our approach and solutions as needed. You’ll receive monthly updates.

Here’s how Igniyte measures the impact and results of online reputation management:

  • Igniyte will audit your reputation, to benchmark and create a strategy for success

    Audit – benchmark and strategy

  • Business Reputation Index - Igniyte

    Igniyte Online Reputation Index – score and competitor comparisons

  • Igniyte will track key performance indicators agreed with you based on your desired outcomes

    KPIs – agreed with you based on your desired outcomes

  • Google rankings – page 1 and page 2 month on month vs project start. Includes the number of positive owned, negative or neutral assets, ranking changes (positive and negative), monitoring owned content to influence additional long tail keywords and phrases/gain featured snippets

  • Igniyte can identify opportunities for positive content, PR and social media.

    Analytics and insights – for your websites, blogs, profiles and social media accounts. Includes monthly changes in domain and page authority and number of backlinks, monthly traffic, most popular pages, top referrals

  • Igniyte will work with you to create a integrated plan of content.

    Coverage and reach of PR activity

  • Igniyte's review strategy and measurement

    Review measurement – number of positive reviews gained, star rating, complaint resolution – month-on-month (across each identified platform)

  • Igniyte uses sophisticated monitoring tool to capture multiple metrics

    Monitoring and analysing conversations – we use a sophisticated monitoring tool to capture multiple metrics including influencer mentions, followers and sentiment, analysing conversations, making them easier to understand and helping you to build a proactive online strategy

  • Igniyte uses specialist tools to monitor, measure and instantly notify you when something is needed.

    Specialist tools – to monitor, measure and instantly notify you of: most shared online conversations for clients in a chosen country and within a certain time frame (last year, six months, month or week), most shared content in your industry sector/ Plus, most shared backlinks for client domains, analysing content for average number of shares and most popular shares to optimise all future content. We look at the biggest influencers, monitor for keywords and instantly tell you when negative content appears online

Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP

800 613 1080

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

800 613 1080

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