Igniyte Online Reputation Index

With more than 5.5billion* Google searches every day, getting your online reputation in order is critical. 

We have developed a comprehensive index that gives brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can influence it.

Igniyte Online Reputation Index

The Igniyte Online Reputation Index works by assessing and weighting several factors, such as negative content, forum mentions, social media engagement, PR referrals and more, to give your reputation a score out of 100. The higher the score, the better your online reputation.

It’s weighted and scored based on Igniyte’s experience of conducting multiple reputation management projects for multinationals, SMEs and high net worth individuals around the world.

Each factor has its own weighting, with some deemed more influential in influencing online reputation than others. For example, positive PR appearing in a Google search could be more beneficial than a brand’s excellent social media management.

It also considers ‘confusion factor’, where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.

The index can be run to compare scores against competitors to benchmark and then monitor movement over time. If the resulting score is lower than desired, we put measures in place to help improve your score.

Top 3 online reputation concerns

In a study carried out by Igniyte, one in five companies said they were unhappy with the way they are portrayed in a Google search (page 1), with bad reviews (29%), negative social media posts (24%), and damaging content online (23%), the top 3 business concerns.

 

*Source: Search Engine Land

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Speak with Simon our online reputation management expert, in complete confidence.

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Related Case Studies

Customer perception and reputation audit: Mercedes-Benz dealerships

Luxury car maker asks Igniyte to help it understand customer perceptions of its retailers across the UK

  • Reputation audit of 25 retailers, across channels including local automotive sites, Google My Business, Yell, Facebook, Twitter and more
  • 12-point action plan of recommendations to improve consistency and manage the after sales service
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  • Helping retailers improve the customer experience and raise perceptions

Finance: Increasing online conversations

Strengthening the online presence of a leading firm of accountants

  • Full reputation audit
  • Creating and promoting fresh optimised content and e-guides across trade publications, press and industry forums
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  • Increasing website traffic and audience, customer and partner interaction online

Food & Drink sector: International promotion

Promoting a food service company and building brand awareness in a new overseas market

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  • Establishing relevant search terms
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  • Preventing and managing any negative comments

Professional reputation: Cleaning up Google Page 1

Repairing professional and personal reputation

  • Improving search engine rankings
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Promoting positive content: Financial services sector

Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online

  • Creating, optimising and promoting a new website and professional online profiles which rank on Page 1
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Property sector: Reaching international markets

Building the credibility of a Hong Kong-based commercial property group investing in new locations

  • Analysing target international markets
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Removing defamatory content online: retail health service brand

Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions

  • Successful Facebook (Dublin) page take down
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Reputation Audit: Global communications giant Lebara

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Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP

800 613 1080

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

800 613 1080

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