Igniyte Online Reputation Index

With more than 5.5billion* Google searches every day, getting your online reputation in order is critical. 

We have developed a comprehensive index that gives brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can influence it.

Igniyte Online Reputation Index

The Igniyte Online Reputation Index works by assessing and weighting several factors, such as negative content, forum mentions, social media engagement, PR referrals and more, to give your reputation a score out of 100. The higher the score, the better your online reputation.

It’s weighted and scored based on Igniyte’s experience of conducting multiple reputation management projects for multinationals, SMEs and high net worth individuals around the world.

Each factor has its own weighting, with some deemed more influential in influencing online reputation than others. For example, positive PR appearing in a Google search could be more beneficial than a brand’s excellent social media management.

It also considers ‘confusion factor’, where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.

The index can be run to compare scores against competitors to benchmark and then monitor movement over time. If the resulting score is lower than desired, we put measures in place to help improve your score.

Top 3 online reputation concerns

In a study carried out by Igniyte, one in five companies said they were unhappy with the way they are portrayed in a Google search (page 1), with bad reviews (29%), negative social media posts (24%), and damaging content online (23%), the top 3 business concerns.


*Source: Search Engine Land

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Speak with Simon our online reputation management expert, in complete confidence.

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Related Case Studies

Customer perception and reputation audit: Mercedes-Benz dealerships

Luxury car maker asks Igniyte to help it understand customer perceptions of its retailers

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Finance: Increasing online conversations

Strengthening the online presence of a leading firm of accountants

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Food & Drink sector: International promotion

Promoting a food service company and building brand awareness in a new overseas market

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Repairing professional and personal reputation

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Promoting positive content: Financial services sector

Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online

  • Creating, optimising and promoting a new website and professional online profiles which rank on Page 1
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Property sector: Reaching international markets

Building the credibility of a Hong Kong-based commercial property group investing in new locations

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Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte New York

Suite 903
576 Fifth Avenue
New York
NY 10036

+1 800 613 1080

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