We help brands to implement internal processes to protect their brand, improve the way they engage with their audiences, and limit the risk of damage to their reputations.
We have developed a comprehensive index that gives brands, companies and high net worth individuals detailed insight into how they’re perceived online so that you can influence it.
The Igniyte Online Reputation Index works by assessing and weighting several factors, such as negative content, forum mentions, social media engagement, PR referrals and more, to give your reputation a score out of 100. The higher the score, the better your online reputation.
It’s weighted and scored based on Igniyte’s experience of conducting multiple reputation management projects for multinationals, SMEs and high net worth individuals around the world.
Each factor has its own weighting, with some deemed more influential in influencing online reputation than others. For example, positive PR appearing in a Google search could be more beneficial than a brand’s excellent social media management.
It also considers ‘confusion factor’, where the reputation index will assess how many non-related links appear in a Google search, and ‘control of assets’, which measures the percentage of search engine listings owned by the company, brand, or person – including social media pages, blogs, and websites.
The index can be run to compare scores against competitors to benchmark and then monitor movement over time. If the resulting score is lower than desired, we put measures in place to help improve your score.
In a study carried out by Igniyte, one in five companies said they were unhappy with the way they are portrayed in a Google search (page 1), with bad reviews (29%), negative social media posts (24%), and damaging content online (23%), the top 3 business concerns.
*Source: Search Engine Land
An Igniyte Online Reputation Audit is the first step towards improving your business or brand reputation. It will help you to understand your current online reputation, evaluate how effective your activity is, key industry influencers and we will make recommendations for improving your online reputation.
An Igniyte Online Reputation Audit is the first step towards improving your personal or professional reputation. It will help you to understand your current online reputation, evaluate any online content, PR and social media activity and get recommendations for improvement
Luxury car maker asks Igniyte to help it understand customer perceptions of its retailers
Strengthening the online presence of a leading firm of accountants
Promoting a food service company and building brand awareness in a new overseas market
Repairing professional and personal reputation
Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online
Building the credibility of a Hong Kong-based commercial property group investing in new locations
Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions
Helping one of the world's fastest growing mobile companies to understand their online reputation, the competitor landscape and market position
Speak with Simon our online reputation management expert, in complete confidence.