Online Reputation Audit
What is your online reputation?
Audit online reputation
We audit your existing online reputation, including search engine rankings, websites, social media, profiles, blogs, press articles, directory listings, 3rd party sites and reviews. This benchmarks everything so we can track progress and informs our strategy and actions for you.
Igniyte Reputation Index
Your audit is conducted using the Igniyte Online Reputation Index and other tools.
Audit Findings
Identify negative content and positive content opportunities
Identify and challenge negative content
We examine any negative or law-breaking content, images and videos to see where we can challenge defamatory or unsubstantiated content and remove it. We also submit removal applications with websites, Google and more.
Identify positive opportunities
We identify opportunities for positive content, PR, social media, 3rd party paid and non-paid opportunities and link building – to improve your search results. We also identify ways to repair your reputation and protect it from future harm.
Strategy and Actions
Reputation Management Strategy and Actions
Reputation Management Strategy
We will then build a strategy for you based on the audit. Once the strategy is agreed we will begin work with a Kick Off Meeting.
Reputation Management Actions
After the Kick Off Meeting, we will work to an agreed personalised action plan, which includes target outcomes and KPIs based on your goals. It is built on tried and trusted components to ensure we deliver results.
Implementation
Strategy and Delivery
Optimising and creating assets
We optimise existing assets and create new ones for you, where required, such as websites, blogs, social and professional profiles. This is one of the first stages in how online reputation management works.
Content, PR and Social Media
We work with you to create an integrated Content, PR and Social Media Plan – everything from blog and website content and targeted PR for local and national media and specialist publications to activity on your social channels.
Review and forums
We also offer review management strategy, review management or training for your teams on best practice, where required.
Ongoing Monitoring And Reporting
Measuring progress of your online reputation
Monitoring for mentions and sentiment
We monitor your online presence, including mentions, sentiment, coverage, social media mentions, reviews, follows and rankings. Insights are fed back into all work streams for you so that we’re responsive to changes over time.
Reporting progress
We use a real time dashboard so that you can review progress whenever you want. Each month we will agree priorities for the month ahead and review progress from the previous month. We will also arrange quarterly reviews.
Success
Maintaining a positive and lasting online reputation
Ongoing reputation management
Our aim is to work with you to build and maintain a positive online reputation. Once you look your best in search engine results, we work to keep it that way.
This is how online reputation management works – with a lot going into it behind the scenes. To find out more contact the senior team.
