Removing Content from Google
What people find about an organization or individual on a web page can significantly impact their perception. If you haven't already, search for your name online and review the first couple of pages of results. Are you satisfied with what you see?
Alongside finding negative content in your search, if you find private information, personal contact details, or anything else you'd prefer to keep confidential, you'll need to learn how to remove it.
Removing content from Google, including news articles, images and videos, means it won't appear in search results anymore. This process can be difficult to manage alone. Igniyte's reputation experts have the skills and experience to help with this.
How do we remove unwanted content?
Steps we take to remove unwanted content from Google
At Igniyte, we take a thorough and strategic approach to removing unwanted content from Google.
Challenging Defamatory or False Content: We work to remove misleading or harmful content from blogs, social media, professional profiles, review sites, press articles, and forums.
Deleting Negative Information or Images: Our team specialises in removing unwanted information or images related to your company.
Resolving Online Copyright Issues: We address copyright infringements that may be affecting your brand’s reputation online.
Providing Legal Advice on Link Removal: We offer guidance on the complex legal aspects of link removal.
Managing Internet Trolls: We help manage and protect against internet trolls who could pose a threat to your online reputation.
Submitting Google Removal Requests: We handle Right to be Forgotten and Google Removal requests to remove outdated or irrelevant content from search results.
Working Alongside the Webmaster: Where suitable, we will negotiate with the webmaster to have content removed at source.
Through these steps, Igniyte ensures that unwanted content is effectively removed from Google, safeguarding your online image.
Legal reasons to remove information from search engines include:
Copyright Infringement: Google and Bing remove copyrighted content under the Digital Millennium Copyright Act (DMCA) to protect intellectual property.
Defamation: You can challenge and remove defamatory or unsubstantiated content about your business, brand, or individuals from various online platforms.
Negative Content: Removing unwanted or negative information and images that harm your reputation.
Consultancy and Legal Support: Addressing copyright issues, handling internet trolls, and navigating the complexities of online reputation management.
Igniyte assists businesses and brands with all of these issues, helping safeguard their online reputation.
Get in touch with Niki today, in complete confidence.
Who We Help
Individuals Professional or Personal Reputations
Whether it's for your personal or professional reputation, our services can help you manage your online image effectively. We address issues ranging from highly personal content to negative results in search engines.
Business or Organisation
We assist businesses and organizations in protecting their brand by removing harmful content and promoting positive information. This includes managing negative reviews and ensuring your official records remain untarnished.
High Profile Individuals
For high-profile individuals, we offer discreet and effective reputation management services. We handle everything from negative content appearing in Google searches, official records and defamatory content ensuring your reputation remains intact.
Learn more about Google search results
Stay informed with our expert insights and tips on managing your online reputation. Understanding the impact of Google search results on your online reputation is crucial, and our team can help guide you through.
Promoting online content that works
Igniyte are experts in strategies aimed at removing and deleting content from Google and other search engines. We also have expertise and experience in other approaches to managing your online reputation. One of these is using expert copywriters and experts in creating the kind of content that works to focus on that, rather than any negative URL links.
Data demonstrating the importance of online reputation
Nearly 85% of consumers trust online reviews as much as recommendations from friends. Almost half of the consumers seek a brand with at least a four-star rating on review sites before purchasing. Furthermore, nearly two-thirds of people avoid businesses with negative reviews altogether.
Just 5% of people will bother to look further than the first page if any search results. So, if negative content is linked on that initial search, then it's more likely than not that they will look elsewhere with their buying decisions.
These statistics highlight the importance of search results and explain why many people wish to have negative links removed.
Removing Negative Content - FAQs
Can I request the removal of a negative review just because I don't like it?
Reviews significantly influence personal, brand, and business reputations.
- 93% of people say online reviews impact their buying decisions.
- 89% of consumers are 'highly' or 'fairly' likely to use a business that responds to all of its online reviews.
- 67% will consider leaving a review for a positive experience.
- 86% of potential customers will not buy products or services from a business with negative reviews.
Just a single negative review ranking online can drive away 22% of customers, costing a business around 30 customers and around four or more negative reviews can drive away 70% of customers. That’s painful, and avoidable.
Taking all of this into account, plus the fact that 51% of businesses say their company has been negatively affected by unsubstantiated online reviews or targeted by trolls, and you can see the impact.
A common misunderstanding, and something we frequently get asked about, is the removal of a review simply because it’s negative or unfavourable. However, reviews can't be removed just because you don't agree with them.
The purpose of review platforms is to allow users to share their honest experiences—whether positive, negative, or neutral—so that others can make informed decisions based on genuine feedback from fellow customers. However, you can request the removal of reviews if they violate site policies, contain defamatory content, or if you have evidence that they are fake.
Feel free to reach out to our team to see how we can assist you with this.
You can also check out our blog post on the topic.: how to spot and remove fake reviews.
What are the legal criteria for defamation?
Defamation, as outlined by the Defamation Act 2013, involves making a false statement that harms someone's reputation. However, not every negative remark is considered defamatory. For a statement to be deemed defamatory, it must satisfy the following criteria:
- Published to a Third Party: The statement must be communicated to at least one other person.
- False Statement: The statement must be untrue and designed to mislead, rather than simply expressing an opinion.
- Cause Serious Harm to the Claimant: The statement must result in significant damage to reputation or financial harm if it pertains to a business.
- No Defamation Privilege: Certain statements, such as those made in court or issued as warnings, are exempt from defamation claims.
If these criteria are met, the statement can be considered either libel or slander.
What content can Google remove?
Google can remove content from its search results for two main reasons: to comply with the law and to protect users.
Legally, Google must adhere to regional laws regarding privacy, copyright infringement, and data protection, relying on authorities and individuals to report violations. Google and other search engines like Bing remove copyrighted material under the Digital Millennium Copyright Act (DMCA) and other legal issues, such as trademark violations and websites with phishing or malware.
Google might also remove content containing highly personal information, such as medical or financial details, private images without consent, and government IDs, even if the law doesn't require it. Google evaluates whether the potential harm to individuals outweighs the content's informational value.
How can get rid of unwanted content from search results?
Removing content from the internet can be complicated, but there are several strategies you can use to manage it:
- Delete Your Own Content: Log in to your accounts to remove content from your website, blog, or social media platforms. Consider replacing or redirecting deleted pages and updating your privacy settings on social media.
- Submit a Request to Google: If you don't have access to the site, you can ask Google to remove content that includes personally identifiable information, exploitative material, explicit or fake pornography, or images of minors.
- Contact the Website Owner: Get in touch with the website owner or author directly to request that the content be removed.
- Consider Legal Action: If necessary, consult with a legal professional about removal options. You might explore actions related to copyright infringement, defamation, or invoke the Right to be Forgotten, especially if you're in the EU.
I can't remove content on my own, what next?
When all efforts to remove the content have failed, the next step is to create an online reputation management strategy. This approach can help move the negative content lower in search results, diminishing its visibility and ensure yourself or your business has a positive reputation.
For more details about reputation management, review our guides or get in touch with Igniyte for a free consultation.
Who does the Right to be Forgotten apply to?
In Europe, individuals have the right to request the removal of personal data from online platforms. Unlike in the EU, where the "Right to Be Forgotten" allows individuals to request the removal of information from search engines under certain conditions, there is no broad equivalent law in the U.S. However, Google may still consider requests based on privacy or content that is outdated or irrelevant.
How important are Google search results?
If you're curious about why Google search results hold such significance, it's important to note that over two-thirds of people rely on search engines when researching a company or brand.
This is a compelling reason for any organisation or brand to remove negative search results that might appear.
The content in question could be from an online review platform or negative articles on a news site. Whatever it is, people are eager to learn how to navigate the removal process.
Take control of your online reputation
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