Finance: Increasing online conversations

Background

This leading firm of accountants wanted a stronger presence online, building awareness of the company and promoting key executives as thought-leaders in the industry.

Solution

Igniyte carried out a full reputation audit, which established that their social media channels provided an excellent base from which to promote the business.

We encouraged the company and its employees to increase the sharing of news and updates, identified company pages, partners, customers and prospects to follow online and worked with them to create and promote fresh optimised content. Our team also created a series of e-guides on subjects such as accountancy news, business and human rights, then promoted this quality content across trade publications, press and industry forums.

Results

Igniyte’s online reputation management services have enhanced the profile of the company on a global scale, placing the business at the centre of the online conversations for the most relevant industry topics.

We have also increased website traffic and audience, customer and partner interaction online.

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