Finance: Increasing online conversations

Igniyte carried out a full reputation audit, which established that their social media channels provided an excellent base from which to promote the business.

We encouraged the company and its employees to increase the sharing of news and updates, identified company pages, partners, customers and prospects to follow online and worked with them to create and promote fresh optimised content. Our team also created a series of e-guides on subjects such as accountancy news, business and human rights, then promoted this quality content across trade publications, press and industry forums.