Managing Director of Igniyte, Roz Sheldon talks to Raconteur about public backlash when brands take a stance on political or social issues.
Following high-profile protests against NatWest, Costa, and Dr Martens, Raconteur surveyed consumers about their views on the brands that take a public stance.
For many consumers, if a brand chooses to support something that they, themselves, don’t agree with, it can lead to a loss of sales or more importantly, a drastic shift of public perception.
Costa Coffee and Dr Martens both faced a barrage of loaded social media opinions for including images of transgender people in their marketing. NatWest’s CEO had to step down after closing the bank account of Nigel Farage.
For Roz Sheldon, managing director at reputation management agency Igniyte, “It’s always going to be a risky strategy to go out there and target one social issue that isn’t really integral to your brand. It tends to divide people.”
Seguir leyendo about the ‘War on Woke’ and about how the public feels about brands facing backlashes at Raconteur.net
Benjamin, un experimentado profesional de las relaciones públicas digitales y la comunicación corporativa, dirige la estrategia y la ejecución de las relaciones públicas para los clientes de Igniyte en varios países y sectores.
Con más de 5 años de experiencia en marketing, comunicaciones y relaciones públicas, Benjamin consigue constantemente una cobertura positiva de alto nivel para nuestros clientes en medios de comunicación nacionales, internacionales y especializados en línea, como The Times, The National, The I Paper, EuroNews, Forbes y PC Mag.
