Gestión de la reputación empresarial

A well-managed business reputation online shows you in the best possible light.

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Your business reputation is fundamental to your survival and growth. It always has been. Today, your company’s reputation is always under the spotlight, especially when it comes to your business online. Therefore actively managing your business reputation is essential.

What is business reputation management?

¿A qué nos referimos cuando hablamos de gestión de la reputación empresarial? Pues bien, se trata del proceso de gestionar y supervisar la presencia en línea de su empresa. Esto significa que la percepción de su negocio mostrará lo positivo le permite destacar entre la multitud y ganar nuevos clientes.

In a world where everything is online, business owners can no longer afford to ignore what is being said about them online. Business owners can spend years developing a strong reputable brand, but having a poor online reputation, or having negative stories appear, has the potential to ruin all that hard work. A well-structured reputation management campaign is essential for maintaining a positive online presence.

Business Reputation Management

A positive reputation can be your greatest asset

A positive online reputation can be your business’s greatest asset, or it has the potential to be your biggest weakness. A strong brand reputation can significantly enhance your business’s credibility and attract more customers. Clients, colleagues, and employees all use search engines like Google to help make decisions every day.

Everybody ‘Googles’ everything now, and they see websites, social networks, blogs, review sites, press, and media, that tell them about your business. Having negative press, social media comments or reviews puts people off. But, if they are positive, people are more likely to trust you and do business with you.

One negative article, whether it is truthful or not, has the potential to create a reputation crisis, which can impact the success of your business. 

A positive reputation can be your greatest asset
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Hable con Simon, nuestro experto en gestión de la reputación online, con total confianza.

Why is corporate reputation important?

Corporate reputation is the overall viewpoint held by your internal and external stakeholders based on your past actions. A good reputation will cause customers, vendors, and stakeholders to be more trusting and loyal to your business.

Corporate reputation is a vital aspect of a company’s success, as it can impact customer loyalty, vendor relationships, and stakeholder trust. A good corporate reputation can lead to increased customer loyalty, improved vendor relationships, and a stronger stakeholder trust. On the other hand, a poor corporate reputation can lead to a decline in customer loyalty, strained vendor relationships, and a loss of stakeholder trust.

Corporate reputation is the overall viewpoint held by your internal and external stakeholders based on your past actions. A good reputation will cause customers, vendors and stakeholders to be more trusting and loyal to your business.

So, what you want people to see when they ‘Google’ your business is a search results page filled with links that truly reflect who you are and what you do. A brand's reputation is shaped by how it is perceived online, making it crucial to manage search results effectively. This is important because:

What’s the real influence and impact of different search results online to businesses?

Business Reputation Management

So, it's clearly important to develop a corporate reputation management strategy. But what impact does all of this have on customer behaviour?

The impact of reviews alone is huge:

What you might find surprising, and worth noting when you want to grow your bottom line, is that 58% of consumers are willing to pay more for the same product or service with good reviews.  Which really shows the impact and value of positive reviews and how important it is to respond to reviews.

But when what people see, and say, is negative, be it reviews, press, social media comments, and other content, it's doing a lot of damage.

Search engines, such as Google, Bing and others, don't care about your reputation. They don't filter search results based on what's negative and positive, but they do filter them based on what's relevant and popular, making online reputation management especially relevant.

Right to be Forgotten

Why do you need reputation management?

A company’s online image is often the first thing that your customers, clients, stakeholders will look at when they are considering using your business. Customers are doing their research before making any purchasing decisions. For local businesses, this might mean consumers are reading reviews of local restaurants and using them to decide where to eat.  But what if those reviews are fake? 

  • 75% of businesses say that online reviews, comments, press and forum posts are important to the financial and reputational status of their business.

Implementing a comprehensive reputation strategy can help mitigate the risks associated with negative online content.

Failing to manage your online reputation could lead to a loss in sales, or even being unable to hire the right staff.

Why do you need reputation management?

What's the benefit of corporate reputation management?

Online reputation management works to counter, weaken or eliminate negative material online and generate and promote the positive.

In today’s fast-paced digital world, consumers expect brands to respond quickly to their inquiries and feedback. A well-managed corporate reputation online shows you in the best possible light. And this is good for you because your business benefits from higher trust, more business, attracting the best employees and future-proofing you from any harmful press, reviews and attacks on social media.

Business reputation management saves your business a lot of pain.

Did you know that damaging content costs 1 in 20 UK companies more than £500,000, 5% lose £100,000-£500,000, 1 in 7 lose up to £50,000?

How does a reputation management firm work?

Managing a reputation or social media crisis

Whether your business is trying to take proactive steps to prevent a business reputation crisis from happening in the future, or if you need crisis management now, it is important to take a step back and remain neutral. Igniyte would create a crisis reputation action plan which is personalized to your business and brand’s needs. 

Take control of your business reputation management – now

Taking control of your online presence with online reputation management services to enable you to present the best possible image of your business, brand or senior figures to the online community. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.

Because our approach to online reputation management is organic and personalized, rather than automated, our clients’ reputation strategies last as algorithms change over time.

Contact our experts to find out how we can help you to take control.

Managing a reputation or social media crisis

Managing a reputational crisis

Whether your business is trying to take proactive steps to prevent a business reputation crisis from happening in the future, or if you need crisis management now, it is important to take a step back and remain neutral. Igniyte would create a crisis reputation action plan which is personalized to your business and brand's needs.

Take control of your business reputation management – now

Taking control of your online presence with online reputation management services to enable you to present the best possible image of your business, brand or senior figures to the online community. It also protects your brand from any unwanted negative content online. How? The positive profiles and content make it harder for negatives to rank in the first few pages of Google.

Because our approach to online reputation management is organic and personalized, rather than automated, our clients' reputation strategies last as algorithms change over time.

Contact our experts to find out how we can help you to take control.

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Hable con Simon, nuestro experto en gestión de la reputación online, con total confianza.

Resumen
Business Reputation Management. Why Reputation Matters.
Nombre del artículo
Business Reputation Management. Why Reputation Matters.
Descripción
What’s the benefit of business reputation management? Why does business reputation matter? What’s the real impact of search results? Take control now.
Autor
Nombre del editor
Igniyte
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