Gestión de crisis

1. Build Your Crisis Management Team

Your crisis manager or CEO should lead this team, with input from senior executives, department heads, and your PR lead. Include representatives from across your company to assess vulnerabilities.

2. Identify Risks

Gather your team and brainstorm potential weak points—anything that could harm your business. Fixing these issues early can help prevent them from turning into full-blown crises.

3. Write Your Crisis Plan

Your crisis plan should include crisis management plans to minimize financial losses, ensure effective communication, and navigate diverse types of crises:

• Internal and external roles and responsibilities.
• A clear chain of command for decision-making.
• Spokespeople for key communication channels, including social media.
• Contingency plans and draft holding statements for the media

You can work with an online reputation management team to ensure this is done to the best standard.

4. Monitor Your Brand

Set up real-time alerts to track mentions of your business online. Google Alerts is a good starting point, but you can pair it with more advanced tools. Don’t just monitor your brand—track mentions of key executives too. A personal reputation crisis can affect your entire organization..

When a crisis hits, crisis management efforts, including clear communication and quick action, are critical.

1. Activate your crisis plan: Ensure all stakeholders know their roles and responsibilities. Work with your external crisis management team to take the steps.
2. Stay transparent: Keep key audiences informed with regular updates.
3. Monitor public sentiment: Track media coverage and social media reactions so you can adapt if needed.
4. Work closely with online reputation management teams

Consistent communication helps maintain trust when it matters most.

Once the crisis has passed, the recovery phase begins—a critical time to address the aftermath effectively. Working with a crisis management team like Igniyte ensures you have the right expertise to navigate this phase successfully. Now’s your chance to fix your reputation and rebuild trust.

• Boost your online presence: Publish positive content to dominate search results and rebuild your reputation with guidance from experts like Igniyte.
• Engage with stakeholders: Rebuild trust through transparent communication with customers, investors, and employees.
• Learn from it: Review your response, improve your plan, and ensure you’re better prepared for the future with expert support.

With the right support and recovery strategy, you can not only repair the damage but position your business for long-term success.

Yes, but carefully. A professional and constructive response shows you’re listening and willing to address the issue. Don’t respond emotionally or defensively as this can backfire.

Yes. Proactive monitoring and planning can help you spot issues before they get out of control. Reputation management tools and services give you valuable insight to keep your brand safe.

Avoid speculation, misinformation and silence. Only respond when you have facts and stick to the facts. No communication can erode trust further.

The most common triggers are data breaches, negative customer reviews, poor employee behaviour, product recalls, misleading advertising and social media mistakes. Each can escalate into a crisis if not managed quickly and well.

Social media can blow up a small issue into a big one in real-time. A bad response or no response at all can make it worse and cause long term damage.

Timeframe depends on the crisis and the response. Small issues can be fixed in weeks, bigger crises can take months or years.