Next Tuesday, Igniyte’s Managing Partner Caroline Skipsey has been invited to speak at the IBC Legal event, Internet & Social Media Law 2015. The event focuses on brand protection on the internet and the legal challenges of social media and user generated content.
Taking place on 1st December at the Kensington Close Hotel in London, the legal event boasts speakers including the Director of Editorial Legal Services at the Guardian and a QC from One Brick Court.
Caroline’s session will focus on brand protection from internet attack, explaining the options available to companies to gain control over cyber-attacks and deal with any allegations appearing online.
The session will take delegates through different scenarios in a series of roundtables, advising on the best approach and practical tips for protecting their organisations from internet and social media attacks.
Not only can a cyber-attack leave the company’s sensitive information vulnerable, but it can have devastating effects on a company’s reputation, ultimately, affecting sales and the bottom line.
Here’s some of the topics the session will include:
- Dealing with negative forum comments and online reviews
- Corporate trolling
- CMA endorsements
- Clarity on the legal options available
- Damage limitation
- Approaches and tactics
About Caroline Skipsey
Caroline is regularly invited to speak at legal and marketing conferences and events globally, and is often asked to comment on news stories by leading publications such as Sky News and BBC Breakfast.
With extensive legal and digital marketing experience, Caroline’s expertise is sought-after by high-profile individuals and brands. Caroline often trains in-house customer service and marketing teams and advises on crisis management strategies, implementing practical and immediate response plans to limit long-term damage.