Google has announced that it will include individual tweets in search results. This could mean that Twitter will come to play a more prominent role in online reputation management.
Social media and Google
Social media has always played a prominent role in online reputation management because of how highly official profiles rank on Google. The search engine values the likes of Facebook, Twitter and LinkedIn because they’re high-traffic sites, so your social media profiles are likely to appear on the first page of a Google search for your name.
Currently, the actual social media content that you’re posting doesn’t appear on a Google search for your name instantaneously.
Tweets to appear on Google in real-time
According to the official Google blog, “now when you’re searching on the Google app or any browser on your phone or tablet, you can find real-time content from Twitter right in the search results.” Currently the change has only been rolled out across Google.com and mobile searches, but a desktop version is coming shortly.
Marketing Land used the example of the 2015 Eurovision Song Contest to explain how the change works. When they typed “Eurovision 2015” into Google during the broadcast of the competition, they were greeted with tweets that were up to the second in the first hour of the show’s telecast. They also noted that many of the tweets that appeared were written by users with low follower counts.
Twitter and online reputation management
This means that Twitter is likely to play an even more prominent role in online reputation management. This is because whenever someone searches for your name on Google, popular tweets related to you will appear at the very top of the first page of the results.
A study conducted by Chitika in 2010 shows that the first position on Google garners 33% of all search traffic; this falls to 18% for the second position. Considering the fact that Google has over a billion users, this means that if unwanted tweets appear at the top of the first page of a search for your name on Google, they’re highly likely to have a strong impact on your reputation online.
Twitter best practice tips
This is why it’s vital that you follow best practices when you tweet. Here’s what you should do before tweeting:
- Think before you type: One moment of mis-thought can create an insensitive tweet. Step back and think if your tweet is likely to offend anyone before your fingers hit the keyboard.
- Proof your tweets: You’d be surprised how quickly an embarrassing spelling mistake can go viral on Twitter. Take a moment to proof what you’ve typed before you hit the post button.
- Capitalise on trending topics: If you want to turn Twitter into a positive asset for your online reputation you need to build up a following. The best way to achieve this is to tune in to the conversation that everyone’s having. Use the ‘#’ symbol when you tweet to tap into trending topics on the social media site.
- Follow the right people: A great way to generate interest on your Twitter profile is to retweet popular tweets. You can find these tweets by following the right people. A note of caution; you need to vet everything you retweet otherwise you could end up endorsing a tweet that could damage your reputation online.
- Tweet @ people: If you capture the attention of someone who’s popular on Twitter it could generate more interest in your own profile and turn it into a major asset for your reputation online. That’s why, for example, if you’re tweeting about Taylor Swift you might want to include @taylorswift13, the pop star’s official handle on Twitter.
Turn Twitter into an asset
In conclusion, the fact that Google has decided to include real-time content from Twitter is likely to have a real impact on your reputation online. Yet you can use online reputation management to use Twitter to cultivate a positive image online.
If you want to find out more about Igniyte’s online reputation management services please contact Caroline Skipsey on tel: +44 (0) 203 542 8689 or email [email protected] in confidence.