Simon Wadsworth is an internet entrepreneur and expert in online reputation management. Simon is an authority on all things digital marketing, known well for his ability to design effective and long-term solutions to issues faced by organisations in today’s digital age.
As a key spokesperson in the industry, Simon regularly appears in marketing and business press. He is the founder and Managing Partner of Igniyte – which has been managing the online reputation of high-profile individuals and well-known brands since 2009.
Simon runs the popular Reputation blog, Reputation Matters, which explores the reputation effects of current topics and provides practical advice to business owners on managing reputation risk.
A graduate in BSC Economics and MSC Computing from the University of Bradford, Simon went on to establish an award-winning internet design agency, Brand New Media, in 1994. The business advised companies on how the emerging internet market would affect them. By 2000, the company had grown to over 40 staff and boasted clients such as Heinz, Procter and Gamble and Tesco.
Simon sold Brand New Media to French PLC Fi System in 2000 and 18 months later, left to set up a new agency, Swamp, which went on to become one of the most well-known digital agencies in the UK. Swamp’s impressive client list included Umbro, La Redoute and Best Western Hotels.
In a survey by the industry magazine, Revolution, Swamp was voted by clients as the number one agency in the UK for creativity, return on investment and technical capability. In 2005, Simon was awarded the prestigious Leeds Media Profile Award in recognition for his part in raising the profile of Leeds as a thriving and creative centre for the media, marketing and e-business industries.
In 2006, Simon sold Swamp to Brahm (now Brass agency) – the largest independent marketing agency outside of London. In 2009, Simon formed Igniyte, an online reputation management company which works with high net worth individuals and leading brands to protect, repair and improve their reputations online.