Igniyte Managing Partner Simon Wadsworth spoke to Forbes this month in a piece detailing how businesses can keep customers coming back for more.

Discussing the issue of how brands should take care of their reputation, Simon said: “Customers like to shop from businesses that enjoy a good reputation. Businesses need to take steps to maintain their reputation. However, it’s not an easy thing to do in today’s environment where word of mouth spreads faster than wildfire.”

The article goes into further detail about the importance of ensuring customers feel special and valued, keeping track of your core consumer base, and also ensuring you know why they came to you in the first place.

Concluding, journalist Steve Olenski notes how critical it is for companies to adapt an innovate approach to stay on top. Read the full list of points on the Forbes website here.