Centring on the issue of ‘big data’ (data sets so large that they can’t be processed through traditional data management software), AdWeek has published an article examining how the wider artificial intelligence (AI) phenomenon can be useful for firms looking to enhance their reputation management.

In a recent issue, the leading advertising title discussed the benefits of big data to give a wealth of information about who your customers are, how to best relate to them and to ensure they view your firm in a positive light and, as a result, more readily leave favourable reviews.

The article goes on to reference Igniyte’s Business of Reviews study which found that 79 per cent of UK businesses felt that online reviews comments and posts to forums are a core factor influencing, not only their firm’s reputation, but also its finances. The full article referencing a wave of AI issues can be read here.