In its annual look-ahead, Prolific North looks to Northern experts, such as Igniyte, working across a range of industries to get a first-hand view of what we can expect to emerge in the way of trends, techniques and features in the next 12 months.
Taking in the thoughts of 16 experts across different industries, the title looked to Igniyte for insight into how Google is continuing to play a defining role in shaping reputation for businesses online.
Commenting on how Google’s continued involvement is set to make business-to-consumer communications more fluid, Igniyte head of client services and managing partner Roz Sheldon said:
“Recently, Google announced updates to Google My Business. At present, the tool allows brands and businesses to manage their network across the wider Google platform – including features such as Maps and Search etc.
“Moving forward, Google is currently testing a live chat function, allowing businesses to speak with their customers via instant messenger. When this feature is available to all users, it will allow faster, smoother communication between business and customer and could reduce negative reviews being left for brands on Google.”
To read the full article and the thoughts of leaders in PR, marketing and broadcasting click here.
Image courtesy of Prolific North.