Igniyte and Sky News

Sky News invited Caroline Skipsey onto the Ian King business show to discuss the growing Volkswagen emissions-cheating scandal. 

With the ramifications of Volkswagen’s cheated diesel emissions test coming to light day by day, the Volkswagen scandal is still leading the headlines. When news broke that 1.2 million cars in the UK could be affected, Sky News contacted Caroline Skipsey to get her expert thoughts on the true impact to Volkswagen’s brand reputation.

Sky News Business Presenter, Ian King, asked Caroline for her thoughts on if and how Volkswagen could restore trust in their brand, with Caroline explaining that due to likely criminal proceedings over the coming months, this isn’t going to be a story which dies down quickly.

Caroline explained that Volkswagen needs to be completely honest, open and transparent with customers and shareholders from now on to avoid another scandal surfacing and risking their reputation further.

Watch the full interview here and read Caroline’s thoughts in PR Week about what actions Volkswagen should be taking now to limit damage.