Information Age

Igniyte’s Managing Partner, Caroline Skipsey, writes for top IT publication, Information Age, on the real financial implications of negative online reviews.

Using statistics from Igniyte’s Business of Reviews report, Caroline’s article details the true cost to UK businesses of dealing with negative reviews and malicious online comments.

The article reveals how 33% of UK companies are allocating a budget of £20,000 this year to deal with negative reviews, a 3% rise on 2014’s budget.

Following the release of the Competition & Markets Authority investigation report last month, Caroline gives companies advice on how to adhere to regulations to avoid government action.

Read the article in full here and get in touch if you’d like further advice on how to implement a review management strategy for your company which aligns with government regulations.