This international travel company was facing online reviews and forum posts which they didn’t know how to respond to appropriately. They also wanted to raise their profile in new international markets.
Firstly, we completed a full audit of the company’s existing digital assets, which led to the design and promotion of a new website. To raise awareness of the company in the right markets, we implemented localised PR campaigns, monitoring sentiment continuously across all online channels for the brand.
As well as this, we helped the company implement a positive review strategy and customer response process.
The work has helped to improve customer communications globally and enabled the company to raise its profile in new, overseas markets. It also provided an ideal foundation for a recent launch of the company’s services into the Australian market.