We wanted to gain more credibility for this Hong Kong-based commercial property group in new locations where the company was looking to invest.
Firstly, we analysed the international markets the company was looking to target. Following this, we planned social media and PR campaigns which would reach this audience, and designed and promoted a new website, blog and online profiles.
We created industry-specific content for the blog and distributed press articles across localised news wires. We also promoted a key executive of the company as a thought-leader in his field through fresh and relevant content on his personal blog.
This work helped to build the reputation of the company in the targeted markets, providing both the business and the key executive with the credibility and authority they needed to secure new business.