Igniyte Reputation Manager Dan Nelson was recently featured in a documentary for 5STAR. The programme documented Dan’s efforts to help MMA fighter Alex Reid – who believes his online persona is holding him back – develop a solid reputation online and revitalise his career.
The documentary Sex, Lies and Trolls: Going Viral also explored the rise of online trolling, as well as how negative, abusive comments can be tackled. The programme also draws attention to new figures which show nearly a third of 18-25 year olds have been trolled online.
Featuring both victims and perpetrators of trolling, the documentary also explored the detrimental effects that online abuse can have on the human body.
Alex Reid, despite a successful MMA career, has experienced an onslaught of negative press (much of which focused on his very public relationship with TV personality Katie Price) which has wreaked havoc on his image online.
Within the documentary, we see Dan working with Reid to improve his public profile, both online and offline. Commenting on the programme, Igniyte’s Managing Partner Simon Wadsworth was quoted by Prolific North saying:
“The internet can be extremely harsh place for a celebrity. It has the power to turn people into stars, but can also destroy them in one fell swoop. At Igniyte, we help individuals, companies and brands transform how they are represented online. We were keen to work with Alex to develop his personal brand and give him more control over his online persona.”
By watching Dan work with Reid, you can see how Igniyte uses a comprehensive approach to developing someone’s personal image online.
To further strengthen our approach, we have recently developed an Online Reputation Index to offer a revolutionary approach for reviewing and analysing how a brand or public figure is regarded online.