On Tuesday 3rd November, Igniyte’s Managing Partner, Caroline Skipsey, will be leading an expert roundtable following the Digital Leaders Masterclass event in Leeds.

The roundtable – Brand Protection Vs Conversations Online – will cover the procedures brands can implement to manage online conversations, controlling the amount of negative posts and encouraging positive posts.

With an estimated 65 million comments left on social platforms, review sites and forums monthly; managing these online conversations is fast becoming an internal struggle for brands.

Whose responsibility is it to deal with them and how can you align internal teams to ensure messaging is consistent both offline and online?

The roundtable, taking place at the Round Foundry in Leeds, will cover the practical processes and procedures brands can implement to increase trust in their brand online and minimise the risk of an online crisis.

Places for the roundtable are limited and going fast, so ensure you register your interest here quickly to secure your place. Delegates will receive complimentary lunch and refreshments during the one hour roundtable, which runs following the main conference between 1-2pm.

With years of media, digital marketing and legal experience; Caroline is a key industry spokesperson, most recently appearing on BBC Breakfast and writing for PR Week on the Volkswagen scandal.

Having worked for some of the country’s leading brands, Caroline’s brand and business advice is much sought-after, and roundtable attendees are sure to leave the roundtable with a clear list of actionable, practical tips which they can implement back at the office.

Get in touch if you’d like any more information on what the roundtable will include or register your interest here.