Building a Brand Online

When it comes to online reputation management a key element of reclaiming the search term in question, is the creation of optimised digital assets.

Digital assets are a crucial part of any effective online reputation strategy because they rank well in Google Rankings. The only way to reclaim the power of a search term for your own purposes to protect your online reputation is to reclaim the page one for the search term; the creation of digital assets (along with PR and articles) forms a key component of this strategy.

Digital assets can be a number of things such as blogs, profile sites and social media accounts. Social media accounts are one of the easiest digital assets to create as they tend to reside on high domain authority platforms and open to effective optimsation. Our online reputation managers are always looking for new ways for our clients to utilise social media technology and get profiles ranking quickly. We also use assets that companies can use to strengthen their marketing and company profile.

A recent announcement from social networking site Twitter (Thursday 14th November) has caught our attention and shown how social media is constantly creating new opportunities for the  creation of digital assets that will rank on Google; it’s a culture of constant evolution. The announcement came to our attention through an article in the Guardian Newspaper titled ‘Twitter opens up advertising to small businesses in the UK.’  It details how Twitter have announced that small and medium sized UK businesses, which had always been banned from using the self-serve advertising platforms that were open to larger businesses and businesses in the US would finally be able to utilise them. Beforehand the business in question had to develop a working relationship with the social networking site before it could advertise with them.

In the article Ravi Narasimhan, a product manager at the company is quoted as saying that “If you can Tweet, you can advertise on Twitter.” He then elaborated by saying “All you need is a Twitter account and a credit card. You’re in control of your ads, the audience you want to reach, and of course your budget. Best of all, you will only be charged when people follow your Promoted Account or retweet, reply, favourite or click on your Promoted Tweets. You are never charged for your organic Twitter activity.”

This means that small businesses that had once been restricted from employing the full use of the social networking site in order to boost their profile up the Google rankings can now do so. It backs up our wider point about the creation of digital assets in order to reclaim a search term page one. Social media is always changing, always evolving. As far as utilising social media to create strong digital assets to rank on page one, the work is continuous because these sites are always growing, always evolving. New opportunities for the effectiveness of social media in online reputation doesn’t just involve the protection of the company or brand name – it’s an opportunity to talk to a wider audience about products and services.