Managing Reputation with Google Alerts

The internet provides a huge platform for potential business opportunities, even allowing for global opportunities.

As more companies find their presence online, consumers are turning to the internet to purchase goods and services. Online business is just as competitive as offline business, and it is as important as ever to use reputation management to optimise company sales.

People are constantly interacting online and, with the emergence and popularity of social media, this is more prevalent than ever. This can be useful for businesses, as social media profiles are useful online assets to have. However, it can also become a problem if negative reviews are being posted online as it may have an adverse effect on business.

It is difficult to control negative content about your business, as many companies are left unaware until the content begins to rank in search engines for the company name or keyword. By this time, it may be too late, so a proactive approach is needed to help combat negative reviews.

One method to finding the negative content is to set up Google Alerts. It is possible to set these up via a Gmail account, and the alerts will then be emailed as per the settings. If you do not have an existing Gmail account, it may be worthwhile to set one up, if only for reviewing Google Alerts.

When setting up Google Alerts, make sure to set the keyword as either the company name, or brand term. To make the results received more relevant, try placing quotation marks to indicate you want to find the keywords exactly as they are typed. For example “your company” would find more relevant results than simply typing your company name. You can edit your alerts at any time, to make them more or less sensitive to particular search queries.

You can edit how often the results are emailed depending on your preference. For example, you may prefer a daily update, or you may prefer to receive an email as soon as new content is found with the specified keywords.

Google alerts are not only useful for businesses, but individuals looking to monitor and maintain their online reputation can also make use of Google Alerts. The only difference is that instead of setting the keyword as “your company”, you should set the keyword as “your name”. Again, don’t forget to include the quotation marks so that the results are relevant to your name.