Internet Reputation can make or break a business, so it is vital to keep on top of it.
A negative online reputation can harm sales and prevent further business opportunities, so to avoid this you must be proactive when it comes to online reputation management for your business or brand name.
When searching for your company or website, the majority of people will find it by searching for your company name in a search engine such as Google. To get the most out of your online presence, you ideally need to be ranking in position one on Google for your brand name. You can help to achieve this by optimising your site for the company name. Make sure to include a number of instances of the name in your website copy, but avoid keyword stuffing as it will come across as unnatural.
To help keep the site ranking, you should try to update with regular, quality content that is relevant to the site. A good idea would be to set up a news or blog section and write articles on a weekly basis to upload onto the site. Also, make sure to update your social media profiles often. Ideally you should be Tweeting or writing a status daily, but if you are interacting with customer’s queries then this will be more often. Interacting on these sites will also build trust and reputation, as you are seen to be engaging with customers often.
To help keep on top of negative reviews or comments that could creep up into page one of Google, it is a good idea to have a number of social media profiles or microsites such as a blog. That way, if you manage to have these profiles and websites ranked, it reduces the amount of negative comments that can be shown on page one as it pushes them further down the rankings.
To keep on top of any negative reviews that appear, make sure to regularly check the current rankings of sites under your brand name. Even if you have a clean page one, keep an eye on page two and three of Google in case any negative comments crop up. It is much easier to react to them before they appear on page one of Google, and will be much easier to push back down in the rankings.
To help you keep on top of reviews as they happen, you could set up Google Alerts for your brand name. You can set these to be e-mailed to you as soon as the review is submitted. If you find negative reviews through this, you can react quickly enough to turn it in your favour. You can reply to the comment to help resolve the issue, which will reflect positively on your company as it shows you care about your customers and take your time to resolve issues.
Of course, if you have a larger proportion of negative comments, you can encourage customers who have had a positive experience to leave reviews which will help to counteract the negative comments.