Igniyte transforms the way the world views you online by creating engaging content, profiles and online PR. We are experts in Online Reputation Management
Ranking factors in 2017: what you need to know
20th February 2017
It’s early in the year to start waxing lyrical about what algorithm changes and, subsequently, ranking factors may be the most important for 2017. But some of last year’s updates, combined with input from the experts, can help give us…
What is PR and how does it affect online reputation management?
16th February 2017
PR is one of those many marketing techniques that’s been around for decades, and despite this, not everyone understands what it actually is… other than those who make a living out of ‘PR-ing’ things.
According to its professional body the…
Creating a winning video marketing strategy
2nd February 2017
Video marketing thrives in virtually every content platform, making it key to any modern content creation strategy. With the right video content, posted on the right platform, you’ll have the power to engage, and impress your target audience more effectively…
Why quality content matters for your reputation
26th January 2017
High quality content and your online reputation are inextricably linked.
Words – whether written or spoken – have the power to inform, influence, shape and change people’s behavior. Get your content right and you’ll boost your online reputation, making your…
PR Moment: Igniyte On PR 2017
13th January 2017
Industry publication PR Moment recently questioned a range of marketing experts, including Igniyte’s Head of Client Services, Roz Sheldon, on the trends that could shape PR in 2017.
Roz discussed how shifts in consumer social media practises, could make it…
Small Business: Coping With Negative Online Reviews
26th October 2016
Smallbusiness.co.uk featured our latest research of business professionals whilst also discussing how small businesses can work to manage negative reviews.
With unmoderated review sites and forums on the rise, it is becoming increasingly difficult to manage reviews directed at your…
Businessadvice.co.uk Features Igniyte’s Research Into The Cost Of Online Reviews
12th October 2016
The rise of internet trolls has come at a price for many businesses as some are using online review sites and forums to write disparaging comments about certain companies.
Knowing how to respond to such reviews has been a common…
Business Matters Magazine speaks to Simon Wadsworth
12th October 2016
Simon Wadsworth states: “In a world where online comments, posts and reviews are constantly gaining in significance, firms must find ways to monitor and where necessary, tackle, damaging content.”
Talking to Business Matters Magazine, Simon reveals just how damaging bad…