Igniyte transforms the way the world views you online by creating engaging content, profiles and online PR. We are experts in Online Reputation Management
What should an online reputation management strategy include?
3rd May 2016
With your online reputation serving as one of your company’s core assets, it is important that you cultivate a positive brand image online. Igniyte looks at what an effective online reputation management strategy looks like and how this can help…
Labour MP suspended over old Facebook post
28th April 2016
Labour MP Naz Shah was suspended from her Party this week, due to a historic Facebook post. It is important to be aware of the potential damage that one careless comment on social media can inflict on your professional reputation.…
The link between social media, customer care & brand reputation
27th April 2016
In the digital age, it is all too easy to overlook customer care, by paying too little attention to individuals on social media and forums. But there are also countless examples of brands which have taken a little extra time…
The Right to Be Forgotten: Two years on
26th April 2016
It’s now two years since the Right to be Forgotten ruling was brought in by Google. So how different is the search engine in comparison to before the ruling?
What difference has Right to be Forgotten made?
Right to be…
Market Expertise: How much are online reviews costing your company?
20th April 2016
Australian business-to-business agency and specialist in the marketing of ‘intangible products’ Market Expertise included our research in their recent article discussing the removal of gag clauses and the implications this may have on businesses.
Featuring our research, Market Expertise highlight…
Communicate Magazine: Crisis threat comes from the top
20th April 2016
Corporate communications and stake holder relations publication, Communicate Magazine has featured research from our Protecting Company & Executive Reputation guide. Communicate Magazine focused on the statistics surrounding where a PR crisis is most likely to come from.
With 40% of…
Fresh Business Thinking: Workers blame managers for PR crises
12th April 2016
Online business resource Fresh Business Thinking has covered Igniyte’s research into how prepared UK companies are should a PR crisis hit. Their article outlines the key findings from our research conducted in February 2016.
Here at Igniyte we, commissioned research…
Marketing Mag: The cost of online reviews – Igniyte’s research featured
11th April 2016
Australian marketing community website, Marketingmag.com.au feature Igniyte’s research within their article discussing whether removal of the gag clause will endanger a company’s reputation and outline how businesses can deal with online reviews.
There is a common misuse use of the…