Igniyte transforms the way the world views you online by creating engaging content, profiles and online PR. We are experts in Online Reputation Management
Is Snapchat in danger of risking its reputation?
24th August 2016
Snapchat has been accused of racism for the second time, following the release of a face filter referred to as ‘yellowface’, which has recently brought the brand’s reputation into disrepute.
The photo & video-sharing app regularly adds fun filters and…
How do I keep my internet privacy?
18th August 2016
How much of your personal data is available online? It’s becoming increasingly difficult to hide your details as companies track your interests, personal preferences and even your current location through your account settings.
Social media sites such as Facebook encourage…
What should you do if your company receives negative feedback online?
9th August 2016
What should you do if your company receives negative feedback online? How you handle complaints is increasingly important with consumers more and more likely to look at online feedback to inform purchasing decisions. When tackling this task you might want…
Which campaigns are winning the Rio 2016 Olympics?
1st August 2016
The Olympics is the world’s biggest sporting event. According to the Guardian, 90% of the British population watched at least 15 minutes of the London 2012 Olympics. The Olympics serves as a major marketing opportunity for firms, allowing them to…
Igniyte releases “revolutionary” Online Reputation Index
21st July 2016
Igniyte’s Managing Director, Simon Wadsworth recently spoke to Prolific North, a leading regional jobs hub, about the launch of the Igniyte Online Reputation Index. This recently released platform is designed to change the way we assess online reputation.
Simon Wadsworth speaks to Bloomberg on Google anti-trust complaints
15th July 2016
Igniyte Managing Director Simon Wadsworth recently spoke to US news agency Bloomberg about what comes next for Google, as anti-trust complaints against the world’s largest search engine in Europe continue to mount.
Recently, European Union anti-trust regulators lodged two additional…
Simon Wadsworth talks to CNBC regarding reputation
27th May 2016
A bid has been put in for US agrochemical firm Monsanto by German pharmaceutical and chemicals organisation Bayer, despite raising reputational issues.
American news broadcaster CNBC spoke to Igniyte with regards to the potential impact this deal could have on…
PR Week: Marketing & advertising firms less likely to have crisis comms
20th May 2016
Did you know that one in four marketing and advertising firms does not have a crisis communication plan in place? PR Week reported the findings from our research revealing just how unprepared certain sectors are should a crisis hit.