Our client was the chief executive of a global bank and after getting caught up in a financial industry scandal, was struggling with his online profile due to negative press.
We embarked on an extensive positive PR and content strategy, pushing out positive news stories about our client and positioning them as a thought-leader within the finance sector.
As well as this, we ensured our client owned as much of the search results for their name as possible by creating professional online accounts and social media profiles. This made it harder for the negative press to rank.
Less than one year later, our client’s page one search results for a search for their name was dominated by positive PR and news articles, as well as links to his own blog, website and social media profiles.