This food service company was facing high levels of competitor commentary in a new overseas market, which they were hoping to move into. Our objective was to build brand awareness and promote the company’s products and services to this new audience.
We researched the new market and the competitor activity and developed a targeted PR campaign – creating new content and sharing this across relevant channels including news and industry websites and forums.
We established the relevant search terms to ensure that essential content and information about the company and its products could be found easily online.
By promoting new and existing digital assets such as the website, blog and online profile; we increased the awareness of this company in this new market, establishing them as an authority in their sector. By implementing a successful customer response strategy, the infrastructure is in place for the company to avoid any negative comments online.