This leading firm of accountants wanted a stronger presence online, building awareness of the company and promoting key executives as thought-leaders in the industry.
We carried out an audit of the company’s existing digital assets, which established that social media channels provided an excellent base from which to promote the business.
We encouraged the company and its employees to increase the sharing of news and updates; identified company pages, partners, customers and prospects to follow online; and worked with them to create and promote fresh content.
We created a series of e-guides on subjects such as accountancy news, business and human rights, then promoted this content across trade publications, press and industry forums.
We enhanced the profile of the company on a global scale, placing the business at the centre of the online conversation for the most relevant topics. We increased the audience to the website and increased customer and partner interaction online.