Felicity is Igniyte’s Marketing Manager, co-ordinating and implementing a marketing and PR strategy to get Igniyte talked about in the right places and in front of the right people. Felicity uses her experience in journalism, copywriting and project management to successfully build brand awareness and contribute to lead generation.
Felicity’s focus for Igniyte’s marketing centres on creating the company as a thought-leader in reputation management and getting Igniyte’s key spokespeople in front of the target audience.
Felicity manages a number of different online marketing channels including SEO, PPC, email marketing, content marketing and social media advertising, and coordinates them to coincide with key events, service launches, new content guides and trending topics to put Igniyte at the centre of the conversation.
Having worked within the digital marketing industry for over five years, Felicity has extensive experience creating multichannel marketing strategies and campaigns.