Celebrity reputation rebuilding

Background

A well-known celebrity was facing negative press about his failed marriage to another high-profile celebrity and bankruptcy. They were also being trolled online, with trolls posting negative and abusive comments.

Knowing that negative press can rank highly for years, they sought our help to improve their online reputation and change public opinion about them.

Solution

We audited the celebrity’s online reputation to gain a full picture of what was being said, by whom and where, as well as the sentiment around their brand. We then created a plan of action involving proactive and reactive PR, content and social media.

While optimising all their existing assets, including a website, YouTube channel and enhanced social profiles, we provided a content process and plan so that the celebrity could action some of the improvements themselves as requested. We also advised on 3rd party content strategies to boost their profile and expertise.

Results

A comprehensive approach to repairing and developing the celebrity’s personal image online resulted in a raft of recommended measures to give the celebrity more control over their online persona.

Their work to rebuild their reputation is ongoing, with focus and goals based on a best practice approach.

You Might Also Be Interested In

Repairing Personal Reputation

Following a crisis, repairing your personal and professional reputation can be a daunting prospect. Igniyte can help you

Find out more

Personal Online Reputation Audit - for individuals

An Igniyte Online Reputation Audit is the first step towards improving your personal or professional reputation. It will help you to understand your current online reputation, evaluate any online content, PR and social media activity and get recommendations for improvement

Find out more

Integrated Content, PR and Social Media

Our Content, PR and Social Media teams create and execute results-driven strategies for you, delivering activity that ranks in search engines

Find out more

Challenging and Removing Negative Content Online

Negative online content can rank highly in search results and damage your online reputation. The last thing businesses and individuals want is to be associated with anything negative, and we can help.

Find out more

Get in touch

Speak with Simon our online reputation management expert, in complete confidence.

Contact Us Now
Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP

0203 542 8686

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

0203 542 8686

Sign up to our newsletter

Receive the latest Online Reputation Management news, research, e-guides, infographics and events