Case Studies

Reputation Audit: Global communications giant Lebara

Helping one of the world's fastest growing mobile companies to understand their online reputation, the competitor landscape and market position 

  • Igniyte Online Reputation Index and other specialist reputation tools
  • In-depth audit exploring 20 related keywords performance
  • Deep dive into brand mentions over time
  • Detailed analysis, reporting and recommendations

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Customer perception and reputation audit: Mercedes-Benz dealerships

Luxury car maker asks Igniyte to help it understand customer perceptions of its retailers across the UK

  • Reputation audit of 25 retailers, across channels including local automotive sites, Google My Business, Yell, Facebook, Twitter and more
  • 12-point action plan of recommendations to improve consistency and manage the after sales service
  • Personalised dealership reports and recommendations
  • Helping retailers improve the customer experience and raise perceptions

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Celebrity reputation rebuilding

Helping a well-known celebrity to tackle negative press about his personal life and combat online trolls

  • Recommended measures to give the celebrity more control over their online persona
  • Fully optimised online assets
  • Focus and goals based on a best practice approach
  • PR, content and social media activity

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Professional reputation: CEO

Tackling negative comments online

  • Online reputation audit
  • Integrated content, PR and social media plan
  • SEO optimisation
  • Suppressing negative conversations
  • Consistent and positive online presence for this CEO

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Professional reputation: Cleaning up Google Page 1

Repairing professional and personal reputation

  • Improving search engine rankings
  • Creating a new blog, website, promoting Twitter and other social accounts
  • Significant Google Page 1 profile results within 12 months
  • Most links owned  or featuring positive news stories
  • Peace of mind that potentially harmful information isn’t impacting prospective clients and personal contacts

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Removing defamatory content online: retail health service brand

Crisis reputation management for a company targeted by an online activist and online troll, which were causing it to lose millions of online transactions

  • Successful Facebook (Dublin) page take down
  • Optimising assets and promoting the business
  • Removing defamatory blog
  • Creating news, articles and blogposts to replace negative listings
  • Rebuilding the company’s online reputation
  • Improving online conversions and transactions

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Promoting positive content: Financial services sector

Helping our client to rank higher for positive and lucrative search terms and tackle unfair comments online

  • Creating, optimising and promoting a new website and professional online profiles which rank on Page 1
  • Promoting industry e-guides
  • Targeted PR coverage in The Times, Guardian, Yahoo Finance and Reuters
  • Successful Google removal requests for defamatory and unsubstantiated comments

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Food & Drink sector: International promotion

Promoting a food service company and building brand awareness in a new overseas market

  • Researching market and competitor activity
  • Targeted PR
  • Establishing relevant search terms
  • Positive review and customer response strategy
  • Promoting new and existing digital assets
  • Establishing the business as an authority in their sector
  • Preventing and managing any negative comments

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Property sector: Reaching international markets

Building the credibility of a Hong Kong-based commercial property group investing in new locations

  • Analysing target international markets
  • Social media and PR campaigns
  • SEO optimising a new website, blog and online profiles
  • Thought-leadership content
  • Profile-raising for a key executive
  • Positive and lasting company reputation
  • Providing the business and key executive with credibility and authority needed to secure new business

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Travel sector: Improving customer communications

Improving global customer communications, profile raising in new international markets and review management strategies

  • Full reputation audit
  • Designing and promoting a new website
  •  Localised PR campaigns
  • Monitoring brand sentiment
  • Positive review strategy and customer response process
  • Improving customer communications globally
  • Profile-raising in new overseas markets

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Finance: Increasing online conversations

Strengthening the online presence of a leading firm of accountants

  • Full reputation audit
  • Creating and promoting fresh optimised content and e-guides across trade publications, press and industry forums
  • Enhancing company profile
  • Increasing website traffic and audience, customer and partner interaction online

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Igniyte Leeds

Round Foundry Media Centre
Foundry Street
Leeds
LS11 5QP

800 613 1080

Igniyte London

47-48 Berners Street
Berners House
London
W1T 3NF

800 613 1080

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